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the project requirements included a complete branding of t.a.r.a. that had a logo mark, some conceptual collateral, and an illustration.

on brand

logo variation

there are two different black and white versions of the logo: multiple shades of white and a flat version.

this represents the travel between the future and past with the center being the present.

the red line

the logo mark has been carefully constructed to reflect geometry while still feeling organic and flowing.

logo deconstruction

how a brand standards could potentially look like for a government agency.

brand standards

t.a.r.a. time + relativity association

a branding project from google.

is it too late to not share this? lol.



travel through tiiiiiiiiiiime


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