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the project requirements included a complete branding of t.a.r.a. that had a logo mark, some conceptual collateral, and an illustration.
on brand
logo variation
there are two different black and white versions of the logo: multiple shades of white and a flat version.
this represents the travel between the future and past with the center being the present.
the red line
the logo mark has been carefully constructed to reflect geometry while still feeling organic and flowing.
logo deconstruction
how a brand standards could potentially look like for a government agency.
brand standards
t.a.r.a. time + relativity association
a branding project from google.
is it too late to not share this? lol.
fin
travel through tiiiiiiiiiiime
t.a.r.a.
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